Watch this video.
Girls are under more pressure than ever… really? I guess Ann Frank went to Amsterdam on holiday.
I applaud a company selling its product by appealing to one’s inner sense of self rather than trying to shame, cajole, or peer pressure, as so many commercials try to do. I only wish that Dove did it with out feeding into this bullshit sense of “Oh, we’ve got it so hard these days.”
Just because there’s a billboard, that doesn’t mean you have to listen to it. You shouldn’t need a soap company to tell you that. The idea that culture is this oppressive weight that dictates itself to us poor victims is complete and utter bullshit. If you’re a strong person, you take in all the options around you and make the decisions that are best for you and that fit best with your values.
If you take your cues from a soap commercial, even if the particular message is a positive one, you’re still just a tool.